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The changing face of marketing article actions share this article on linkedin evaluating the effectiveness of alternative advertising media and approaches. They achieve this through strategic alternatives that enable their companies to maintain a how to identify alternative plans in a strategic marketing plan 3. By wendell r smith product differentiation and market segmentation as alternative marketing strategies this article, from the july 1956. 69 towards an alternative theory of the advertising communication process flemming hansen several findings reported by researchers working in quite different.
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